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Trust & Policy

Reference

About CPMHub

CPMHub helps marketers calculate and understand advertising metrics before they change a media budget. The site is edited by Jessica Martin, an advertising optimization strategist with 15 years of campaign planning experience. Jessica reviews CPM, CPC, ROAS, RPM, and publisher revenue models with a practical focus: every number should help a real decision. The core toolset includes the CPM calculator, the CPC calculator, and the ROAS calculator, alongside knowledge guides on CPM vs RPM and benchmark CPM rates. CPMHub is independent, educational, and built for clear advertising math.

Why does this page matter for trust?

Search engines, ad reviewers, and users need to understand who operates a site, how data is handled, and how to request corrections. CPMHub keeps these signals visible because trust is more important than short-term SEO tricks.

Frequently asked questions about About CPMHub

Who runs CPMHub?

CPMHub is edited by Jessica Martin, an advertising optimization strategist with 15 years of paid media planning experience.

Is CPMHub independent?

Yes. CPMHub is independent, educational, and not affiliated with any ad network or platform vendor.

Where do the benchmark numbers come from?

Benchmarks are aggregated from public platform statements, IAB references, and industry reports. Always validate with your own ad account.

How often is content updated?

Calculator logic is reviewed quarterly. Benchmark articles are revisited each quarter and after major platform policy changes.

Can I contribute or request a calculator?

Yes. Send requests through the contact page with the metric, the use case, and the data sources you trust.